Naming your company can be hard and time-consuming. Allow me to share 5 tips that ought to help you find a great a brand new name for your company:
Company name
1. Consider what you want your company name to mention. Your company name is an important part of the company’s identity. The name will be on your business cards, letterhead, website, advertisements, products, and many other areas to identify your company or perhaps your company’s products and/or services. Service oriented businesses must look into whether it will be possible for their prospective customers to identify what services the business enterprise provides, based on the name with the company (example: Friendly Dog Walkers or Bright Accounting).
Businesses positioned in rural areas and serving rural communities might want to project a smaller, hometown feel using name. However, businesses planning to focus on bigger markets or bigger customers may want to project a larger, more corporate image with their name.
2. Brainstorm to identify name possibilities. Once you know what you want your company name to convey, you should set aside some time to brainstorm. Think about words that describe your industry or perhaps the products/services you offer. Think about words that describe the competition and words that describe the differences involving the products and services and those of your respective competitors. Consider too words that describe the main advantages of using your products or services. Finally, think about words (and phrases) that evoke the emotions you want your customers to feel after they see your company name.
While brainstorming, research Greek and Latin translations of your words - many times new ideas from doing that exercise. Take a look at foreign words too (Swahili is definitely a great choice).
3. Keep the name short, simple, and easy to write and remember. Also - consider acronyms from the name. Think about the names of companies you admire. They routinely have a few things in common: their names are short, simple, simple to write and easy to recollect. (Examples: Apple, Google, Virgin, Southwest).
Obscure business names tend to be difficult to write and much more difficult to remember. This is a problem because for many new companies, word-of-mouth advertising is easily the most successful form of marketing. Should your customers can’t remember your name or can’t spell it persons, it will make it difficult to enable them to help promote your business.
While it might be tempting, stay away from a “K” in place of a “Q” or perhaps a “Ph” in place of an “F” when discovering your company name. Such letter substitutions makes spelling the name very hard.
Also, don’t forget to take into consideration the acronym of your company name (an acronym comprises the first letter of every word in a phrase). You will possibly not use an acronym, however your customers might reference your business by an acronym. An identity such as Apple Support Services can result in an unfavorable acronym - ASS.
4. Avoid names which might be too narrow or too literal. Consider how your company may evolve after a while and make sure that the company name can evolve using the business. For example, in case you name your company iPod Accessories and later expand to sell accessories for other products, your original name is going to be too narrow and restrictive.
The same advice applies even though your company sells a market product. For example, if you sell antique lamps, you should look at whether you might sell greater than lamps in the future. Naming your business Peter’s Antique Furniture might be too limiting if you later start selling antique coins and stamps.
5. Avoid decisions by committee but do “test” your business with others. It’s tempting to involve our friends, family, employees and customers in locating a name for our company. Sometimes, this will work out really well. But you will find risks. People might be upset if you don’t select a name they think is extremely good. You’ll also find yourself trying to find consensus - resulted in a very plain name. In case you must involve others, choose a small group of people who understand both you and your business (and pick a mix of right-brain types and left-brain types to enable you to have some variety. Once you’ve selected several possible choices, you must share them with a few trusted friends, family and customers to get some feedback in regards to the name.